WK Kellogg to Be Acquired by Ferrero in $3.1 Billion Deal, Battle Creek to Remain Key Hub

BATTLE CREEK, MI – WK Kellogg, the Battle Creek-based cereal maker spun off from Kellogg Company, has agreed to be acquired by Ferrero Group, the Italian owner of Ferrero Rocher and Nutella, in a $3.1 billion deal. The acquisition is Ferrero’s largest since 2018 and is expected to close in the second half of 2025.

Ferrero plans to keep Battle Creek as the North American headquarters for its cereal operations, maintaining the city’s deep-rooted ties to the breakfast brand.

The deal will unite iconic products like Frosted Flakes, Froot Loops, Nutella, and Kinder under one global food powerhouse.

The purchase is part of a wave of consolidation in the food industry as brands face inflation, shifting consumer preferences, and rising input costs.

WK Kellogg shares surged over 30% after the announcement, nearly matching Ferrero’s $23 per share offer.

Analysts say the acquisition gives Ferrero instant access to U.S. distribution, valuable shelf space, and a strong portfolio in a major market.

Meanwhile, Kellanova, WK Kellogg’s sister company created during the 2023 Kellogg split, is also reportedly being acquired by Mars in a separate $36 billion deal.

Ferrero continues to expand its global footprint, following its $2.8 billion purchase of Nestlé’s U.S. candy business in 2018.

The company reported €18.4 billion ($19.2B) in annual revenue as it boosts investments across manufacturing and product categories.

Battle Creek officials have expressed optimism about the deal, citing continued commitment to local jobs and infrastructure.