Cereal City Buzz: Event Guide (Mar 25 – Apr 7)

Your bi-weekly roundup of classic rock, spring break carnivals, and Easter egg hunts in Battle Creek, Marshall, and Albion.

Spring has officially sprung, and the calendar is heating up with high-energy concerts, family staycation activities, and plenty of local shopping.

Whether you are ready to rock out at FireKeepers Casino, network with fellow entrepreneurs, or grab a basket for the weekend egg hunts, the next two weeks have you covered.

Here is your guide to the action.

Week 1: Business Building & Bad to the Bone Rock (Mar 25 – Mar 31)

This week kicks off with the official launch of our new networking group and rolls right into legendary rock and roll at the casino.

• Cereal City Business Builders Kickoff

  • When: Thursday, March 26 | 6:00 PM

  • Where: Battle Creek (Downtown)

  • The Scoop: The wait is over! Our brand-new monthly in-person meetup for local business owners is officially launching. Join us for a great evening to talk strategy, network, and grow together.

• George Thorogood & The Destroyers

  • When: Friday, March 27 | 8:00 PM

  • Where: FireKeepers Casino Hotel

  • The Scoop: "Bad to the Bone" returns! Expect a high-energy night of classic rock and blues as George Thorogood brings his legendary stage presence and gritty hits to the FireKeepers event center.

• Spring Break Carnival in the Shops

  • When: Starts Tuesday, March 31 (Runs through April 2) | 11:00 AM – 3:00 PM

  • Where: Downtown Marshall

  • The Scoop: Having a staycation over spring break? Bring the kids downtown to participating shops for carnival games and prizes.

Week 2: 2000s Pop-Rock & Spring Crafting (Apr 1 – 7)

We roll into April with early 2000s nostalgia and a weekend packed with Easter egg hunts and local artisan crafts.

• Spring Break Carnival in the Shops (Continued)

  • When: Wednesday, April 1 & Thursday, April 2 | 11:00 AM – 3:00 PM

  • Where: Downtown Marshall

  • The Scoop: The fun continues for the kids with more games and prizes in downtown Marshall.

• The All-American Rejects

  • When: Thursday, April 2 | 8:00 PM

  • Where: FireKeepers Casino Hotel

  • The Scoop: Bring back the early 2000s pop-rock vibes with a huge show at the casino. Tickets are selling fast, so grab yours soon.

• Easter Egg Hunts!

  • When: Saturday, April 4

  • Where: Battle Creek & Marshall

  • The Scoop: Grab your baskets! Cornwell's Turkeyville in Marshall is hosting a massive egg hunt (you must sign up prior to the event), and Battle Creek features Invigorating Touch's Annual Easter Egg Hunt.

Save the Date

• Master Spas Expo: Bringing premier spas and hot tubs to Kellogg Arena from April 10–12.

• Rob Thomas: A special intimate performance at FireKeepers Casino on April 17.

• Showstopper Dance Competition: Returning to Kellogg Arena for its second weekend April 17–19.

Frequently Asked Questions

Q: Do I need to RSVP for the Cereal City Business Builders kickoff?

A: Yes, RSVPs are highly encouraged so we can get an accurate headcount for the venue! Check your email for the official invite link to secure your spot.

Q: Are kids allowed at the FireKeepers Casino concerts?

A: No. Entry to the Event Center and access to the Casino Floor for these shows, including George Thorogood and The All-American Rejects, requires all attendees to be 21 or older.

Q: Do I need to register for the Turkeyville Easter Egg Hunt?

A: Yes! The Easter Egg Hunt at Cornwell's Turkeyville on April 4 requires you to sign up prior to the event to ensure they have enough eggs and activities prepped for all the kids.