National Cereal Day in Battle Creek, MI

In a city built on cereal, two breakfast giants are once again setting aside their historic rivalry for a greater cause.

Post Consumer Brands and WK Kellogg Co will host a massive cereal sale battle creek residents won't want to miss, celebrating National Cereal Day a day early on March 6.

The event promises an impressive 10,000 boxes of cereal, a bounty aimed directly at fighting local food insecurity.

This marks the fourth time the two iconic companies, whose roots are deeply intertwined with the very identity of Battle Creek, have joined forces for such a sale.

The collaboration is a powerful symbol in a town globally known as Cereal City.

The sale is scheduled to begin at 3 p.m. at Full Blast on Hamblin Avenue and will continue until 5 p.m., or until the last box is sold.

Shoppers can purchase boxes for just $2 each, with no limit on how many they can buy.

This effort is more than just a sale; it's a lifeline for many in the community.

All proceeds will directly benefit the United Way of South Central Michigan, fueling its critical initiatives to support families and individuals facing hunger.

Past events have proven to be tremendously successful, with two sales last year alone raising over $30,000 for the cause.

Leaders from both cereal makers have expressed their shared commitment to giving back to their hometown.

Stacy Flathau, Chief Corporate Affairs Officer at WK Kellogg Co, called the sale a great opportunity for the community to come together.

She emphasized the company's pride in continuing its support for Battle Creek.

Similarly, Todd Person, a site vice president for the Post Battle Creek plant, stated that such events align perfectly with the company's core values.

He praised the dedication of the teams involved in giving back to the local community.

The sense of shared purpose is echoed by the United Way, which lauds the exceptional collaboration.

The partnership is seen as a testament to the companies' deep commitment to strengthening the fabric of Battle Creek.

This initiative is part of a larger tapestry of community events in Battle Creek focused on food and heritage, such as the annual Cereal Fest, which celebrates the city's unique history.

For many, these gatherings are a source of immense local pride.

The issue of food insecurity is a pressing concern, with organizations throughout the region working to provide meals and support.

The funds raised from this simple act of buying a box of cereal will have a direct and meaningful impact on those efforts.

Residents are encouraged to arrive early and bring their own bags for this much-anticipated event.

It's a chance to stock up on breakfast favorites while making a tangible difference for neighbors in need.

This cereal sale battle creek event is a powerful reminder of how corporate competitors can become community partners.

It demonstrates a shared belief in creating lasting, positive change, one box of cereal at a time.