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New 10-screen cinema at Lakeview Square Mall offers $5 matinees and $6 evening tickets with expanded film programming

Movie lovers in Battle Creek have a new reason to celebrate. GQT Movies has officially opened the Lakeview 10 theater at Lakeview Square Mall, bringing fresh energy to a beloved local entertainment venue that has served the community since 1995.
The theater, which most recently operated as NCG Battle Creek, now features GQT Movies signature approach to cinema experience. With 10 screens and a commitment to value-focused pricing, the Lakeview 10 aims to make moviegoing accessible for families and film enthusiasts across Calhoun County.
Affordable Ticket Pricing
One of the standout features of the new GQT Lakeview 10 is its wallet-friendly pricing structure. Matinee tickets are available for just $5, while evening showings are priced at $6. This approach aligns with GQT Movies mission to provide affordable entertainment options for local communities.
We are excited to have the opportunity to write this next chapter at the theater and continue to serve the community with highly accessible opportunities to sit back, relax, and escape to the magic of the movies on the big screen, said Pernell Roberts, area manager for the theater.
Expanded Film Selection
Beyond competitive pricing, GQT Movies plans to expand the variety of films available to Battle Creek audiences. The company intends to bring more independent and alternative content to the area, offerings that previously faced space constraints at local theaters.
We now have an opportunity to bring to Battle Creek more of the high-quality independent and alternative content that previously was not able to play in town due to space constraints, explained Josh Ward, director of operations.
Additionally, with more screens available, popular family-focused movies will remain in theaters for longer periods, giving residents more opportunities to catch the latest releases.
Local Roots and Community Commitment
GQT Movies is no stranger to the Battle Creek area. The Indiana-based company already operates the GQT W. Columbia 7 theater, which has been a fixture in the community since March 1972, making it the longest-operating theater in the area.
Battle Creek is an important market for us as a company, said Heath Thomas, vice president of operations. We are proud to be the company behind the longest-operating theater in the area.
GQT Movies operates more than 20 theater locations across six states, with a focus on small Midwestern markets. The company emphasizes cleanliness, guest service, and value in its operations.
Visit the Theater
GQT Lakeview 10 opened to the public on April 24. The theater is located at Lakeview Square Mall at 5775 Beckley Road in Battle Creek.
For showtimes, advanced ticketing, pricing, and current promotions, visit gqtmovies.com.
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